Challenge
Desk Manager, a platform with over 10 years was set to launch a significant brand facelift.I was tasked with creating a promotional video with different resolutionsm to highlight this new look and align with the brand’s evolving identity.
Brand guidelines from their Brandbook
Goal
Collaborating closely with the marketing team and following brand guidelines, the goal was to produce a video that not only showcased the platform’s refreshed design but also conveyed Desk Manager’s maturity and reliability, positioning it as a trusted ESM and governance platform.
Color Palette
It was essential to keep the video short, concise, and adaptable across various social media platforms and formats. To achieve this, we began by presenting keyframes to the client, allowing for collaborative refinement with stakeholders. Through competitive analysis, framework exploration, and dynamic discussions, we crafted a visual solution that translated the
Styleframes created to assure that the brand guidelines were followed